It can’t be denied: having a book you’ve written is a thrill (duh). What is less thrilling is a number of hoops—all marketing related, it seems—that the writer must jump through before arriving at that happy day when the book is on the bookstore shelf. Perhaps the most trying is collecting those flattering blurbs from famous authors to tell the world how brilliant you are (and you thought your editor was responsible for that…ha, ha).
Here’s a funny piece by Rebecca Johnson about the hunt for blurbs. (Link via The Elegant Variation.)