Reason 218 to Love AMC's "Mad Men"

References to literature: In last night’s episode, gorgeous Betty Draper was curled up on the couch reading F. Scott Fitzgerald’s collection of short stories, Babylon Revisited. That's more literature than most TV shows offer during their whole existence, but "Mad Men" goes above and beyond: In the first episode of this season, we also saw Don Draper become interested in the poetry of Frank O’Hara. And last season, one of the copywriters inspired ridicule/jealousy when his short story was published in The Atlantic Monthly. (Okay, to my ear, it didn't sound nearly good enough to be in The Atlantic, but admittedly we only heard a quick paragraph.)